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EAST RIDING OF YORKSHIRE
As part of the national Safer Streets initiative, we’re putting a spotlight on the people at the heart of our communities those who work every day to make our neighbourhoods safer, stronger, and more connected. In the video below, Chief Inspector Rob Danby shares his insights on the evolving role of neighbourhood policing in East Riding his journey, the challenges his team faces, and what residents can expect this summer.
From here, Rob Danby shares his story in his own words:
“Hello! I'm the Chief Inspector of Neighbourhood Policing in the East Riding a post I've held for the last 19 months. I’ve been a police officer for 25 years, working across various locations including Hull, Grimsby, Scunthorpe, and now here in the East Riding.
I joined policing in 2000 straight out of university. But really, I knew I wanted to be a police officer from the age of 16. A neighbourhood officer came to speak at my school, and that talk stuck with me. I’ve always wanted to help people and make communities better and that’s still what drives me today.
Being a Chief Inspector in neighbourhood policing is a real privilege. Neighbourhood Policing Teams are a specialist group in the sense of the work we do. I don’t think that’s always been fully recognised, but here in Humberside, we’ve worked hard over the past five years and more to change that through specific training, a stronger focus on problem solving, and building lasting partnerships with our communities.
Neighbourhood policing isn’t just about being visible it’s about being responsive and rooted in what communities need. We work closely with partner agencies and local authorities to understand the issues that matter most to residents, whether that’s tackling anti-social behaviour, supporting vulnerable people, or improving safety in public spaces. That kind of engagement is essential. Through initiatives like HumberTalking, we’ve been able to have real conversations with people and shape our priorities around what you’ve told us matters most.
Looking ahead to the summer, we’re turning those priorities into action. Across the East Riding, our plans reflect what communities have told us they want to see: more officers in town centres, a stronger focus on tackling retail crime, and a proactive approach to anti-social behaviour particularly in the areas where it’s having the greatest impact.
The public’s voice is central to everything we do in neighbourhood policing. When people share what’s happening in their area whether it’s concerns, ideas, or local insight it helps shape how we respond and where we focus our efforts. That kind of local knowledge is something we simply can’t get from data alone.
Neighbourhood policing is about more than responding to incidents. It’s about preventing harm, building trust, and making sure people feel safe where they live. That’s what we’re here to do and that’s what we’ll continue to focus on every day.”
Watch the video below!
Safer Streets: East Riding's Chief Inspector on Neighbourhood Policing this Summer
Follow our channels this summer to see how our Neighbourhood Policing Teams are working across the region. And if you see our officers out and about - stop and say hello. They’re here to listen, support, and help.
Sign up to My Community Alert to stay informed about what’s happening in your area.