Humberside Police - protecting communities, targeting criminals

Safer Humberside

We're making the Humberside Policing Area Safer. That is the message of our latest corporate marketing campaign. Following on from our 'Crime Down' campaign, at the end of last year, which highlighted improvements in performance and reductions in crime.

Humberside PoliceHumberside Police have embarked on a 'Safer' campaign to help build public confidence and promote the fact that the Humberside Policing Area is a safer place to live, work and visit.

The campaign has been rolled out in two phases. Phase one focussed on the message that Total Crime is down across the Humberside Policing Area meaning that we're making the region safer and we want you to feel safer. To support this message, the Humber Bridge was used for the creative linking our policing areas both North and South of the river Humber. A blue streak of light depicts the safety element that is in existence around the Force area. A number of billboards helped get across this message as well as advertising space in the train stations located in Hull, Scunthorpe and Grimsby.

#<Image:0x2afb2c388360>Phase two of the campaign took the message to a more divisional basis (Kingston-Upon Hull, East Riding, North Lincolnshire and North East Lincolnshire). Each divisional policing area was based on the same theme with the blue light of safety travelling around each division. However each division has its own focus, for example, in the East Riding there has been 3,130 fewer victims of crime* with the pledge that Humberside Police is working in partnership to prevent and reduce crime, antisocial behaviour and bring offenders to justice making the East Riding one of the safest places to live.

The campaign creatives depicted recognisable community areas, for example the North Lincolnshire image showed the Foundary shopping complex in Scunthorpe. Each creative also pictured a Humberside Police officer to reinstate the safer message through a high visibility presence and community reassurance. The locations used were Victoria Square in Hull, Cleethorpes Pier, The Foundary in Scunthorpe and Beverley Market Square.

This message is being delivered through bus shelters and pavement advertising screens placed at key locations where there are high numbers of footfall (i.e pedestrians, shoppers and the business community). Buses are also being utilised as well as the train stations across the Force area.

Humberside Police are also sponsoring football commentary for our local football teams Hull City and Grimsby Town, both KCFM and Lincs FM are working with us to help maximise the reach to our  communities in delivering this important message.

To find out how we are performing at a local level see our local crime statistics page on this website.

*Overall crime has fallen by 14.3% on the same period last year (July to June). That's 3,130 fewer victims of crime.