Do you know who's going out tonight?
HUMBERSIDE Police is asking the public “Who’s Going out Tonight” as the force launches the Christmas and New Year alcohol related violent crime campaign.
The campaign aims to support the ongoing work of front-line officers by attempting to change drinking behaviour and helping to reduce instances of alcohol related violence.
A hard hitting television advertisement which starts on Friday 18 December, posters and beer mats and the www.onetoomany.org.uk website are the main aspects of the initiative which also links to Drink Aware, the NHS advice page and the national Alcohol, Know Your Limits campaign.
The advert takes the form of a short video charting the progress of two drinkers as they move from merely merry towards volatile and violent with the campaign aiming to educate young men and women about the negative effects of excessive drinking.
A new marketing initiative is also being trialed by Humberside Police for this campaign. The adverts will be placed inside of pizza boxes in various takeaways in the area. A specially designed greaseproof paper version of the advert has been placed in the box, so it will be underneath the pizza, so as you eat the advert is revealed.
'Who’s Going out Tonight’ is one of many initiatives employed by Humberside Police to ensure that people drink sensibly and safely. Officers work very closely with the licensing department to ensure that good and safe practice is adopted by licensed premises, to minimise drunkenness and underage sales of alcohol.
